Encypted Smartphone
Project
An exciting start-up tech company looking to develop a brand identity for their new product, a smartphone that was highly encrypted and private, generally for big businesses and celebrities. They came with a logo and an ambition but needed a brand identity and to roll it out across multiple digital and print touchpoints.
I worked as lead designer on behalf of Space, to devise the messaging and proposition of the brand, the look and feel and another brand identity and positioning for a similar product, but a consumer-facing one.
Brand identity, brand positioning, strategy, brochure design, web design, app design, 
Look and feel
Cell Guards USP is encryption and privacy, mobile devices that can’t be traced or hacked, this is the backbone of the brand look and feel. As a starting point all the imagery is dark, moody and intriguing to hint towards the unknown, we then bring in these floating block assets which is a nod towards the technology and encryption. Ultimately the brand identity is a lifestyle brand that is aimed towards people who want to be discreet and leave no trace.
The only limitations we had was the logo had already been developed, the limitations on their CMS and the device itself. The typographic motivation was to be strong, impactful and professional.
Sister brand
Furthermore, Cell Guard had another offering, a ‘lite’ version aimed more towards conscious consumers as opposed to big business. HackCheckNow is an app that scans your device to see if it has been tampered with. The look and feel needed to sit in line with Cell Guard but have enough difference that it wouldn’t get confused with the Mother brand.
The messaging and proposition moved slightly, HackCheckNow being more consumed focussed the messaging was a lot more aggressive and direct, making people think with the intention of them immediately reacting. Fundamentally the look and feel are the same as Cell Guard, however the image choice - being more relatable to day-to-day experiences - photographic treatment adjusted slightly to be more humanised and another additional asset to support the imagery, this time multiple rings emanating from the device. The colour palette being the same tone but different, but illustrations, iconography and typography remained consistent.
