Hanget
Project
Hanget is a new builders tool to help put up fascias, soffits and boards primarily for roofers. I was briefed to create a brand identity initially for pitching then due to the success I had to build the collateral to sell the public.
I delivered a main ID, brand identity and guidelines, all sales collateral for pitching and selling B2B and further materials for B2C which included video & animation, 3D rendering, packaging and website.
Fundamentally I had to position the product, apply the messaging across different platforms, the tone of voice and brand look and feel.
Brand identity and logo, messaging, positioning, packaging, video & animation, photoshoot, web design, 3D renderind, print and digital collateral
The logo
The logo is simple intended to reflect the simplicity of the product itself. It’s a unique typeface with a hint of personality, with the tails reflecting the profile of the product. This motif then can be used in isolation for favicons etc. to become instantly recognisable, especially with the bold strong brand colour.
Brand development
The primary focus was to sell B2B but there was also a B2C market that needed to be exploited. I therefore needed to hold a photo / video shoot and 3D renders to build the resources to create all forms of marketing collateral from social videos, explainers, presentations, and printed materials.
Packaging
Packaging for Hanget was important because it was a new product to market that on the face of it wasn’t immediately easy to understand the purpose, I had to convey the use case, benefits, and purpose without compromising the brand. I put forward a few options for packaging design and ultimately they chose the most cost-effective but perhaps not the most suitable design.
