Cloud Orca
Project
Cloud Orca approached me to supply their full sales collateral, for all presentations from marketing and sales through to pitches, webpages, email templates, professional documents and developing and implementing their brand identity across multiple digital touchpoints.
When they came to me they were about to go through a re-brand and I started to initiate some brand development which was taken through to their new website. I then needed to develop their brand and make it work across all their collateral.
Brand development, presentations, emails, web design, layout design, positioning.
Presentations
Cloud Orca required numerous presentations, from product explanations, sales pitches, user guides etc. but most pertinent was their top-level media deck which was to be sent or presented to prospective clients. This had to be their halo sales collateral and needed to really drive their brand forward, while also making their fairly dense product offering easy for everyone to understand. I had to distil all their company information, what they wanted to get across and what they wanted to ultimately achieve, I put forward a pagination and then develop all styling and imagery.
Email templates
I developed a suite of email templates for both internal and external email campaigns. It had to be designed to be fairly simple and straightforward so that anyone could amend and use the templates moving forward without risk of breaking it.
Webpages
The website was built by another agency but any further or temporary pages I was asked to design.
Brochures
Although these documents are primarily for digital they needed to be designed for print for any eventuality. These are less sales and marketing documents and more functional either product use guides or the final contract document for the client to sign.
